Market Velocity - Creating value for yesterday's products, Today!
Take a Tour
Get More Info
TradeUpdates: The Latest Headlines

About Us | IN THE NEWS

View PDF Version PDF

HP Expands Trade-in Program, Offers Free Recycling to Consumers

Consumers receive cash for reusable technology equipment

PALO ALTO, Calif., Jan. 5, 2009 – HP today introduced a program that offers consumers in the United States a simple way to receive cash for their unwanted technology equipment or, if there is no value, to recycle it for free.

The HP Consumer Buyback and Planet Partners Recycling Program aims to reduce the amount of electronic waste in landfills by refurbishing technology for further use or safely recycling it.

Through the program, consumers can receive cash back for, or responsibly recycle, their unwanted PCs, monitors, printers, digital cameras, PDAs (personal digital assistants) and smartphones of any brand.

The HP Consumer Buyback and Planet Partners Recycling Program is a service provided to HP customers through Market Velocity, Inc. More information on how to receive a quote for, or recycle, unwanted technology equipment is available at

“At HP, we recognize that it’s not enough to focus on the products we’re making – we have a responsibility for the products we’ve already made,” said Tony Prophet, senior vice president, Worldwide Supply Chain Operations, HP. “Technology innovation moves at a blistering pace and new technology often means ‘out with the old.’ We’re committed to doing our part in minimizing electronic waste since what we do with that old technology will impact generations to come.”

HP has been offering recycling services to customers of all sizes since 1987 and officially launched the HP Planet Partners return and recycling program for HP LaserJet print cartridges in 1991. Since the inception of HP Planet Partners, more than 197 million HP LaserJet and HP inkjet print cartridges have been returned and recycled worldwide. More information on HP’s print cartridge recycling program is available at

HP has taken back more than 1 billion pounds of electronic equipment and is on track to reach its target of 2 billion pounds recycled by 2010. The new Consumer Buyback program is an expansion of HP Planet Partners return and recycling program.

How to participate

The HP Consumer Buyback and Planet Partners Recycling Program makes it easy to be rewarded for unwanted technology equipment or dispose of it in an environmentally responsible way. Follow these steps to participate in the program:

  1. Visit
  2. Enter the required product information (brand, model, specs, etc.)
  3. Receive an instant buyback quote
  4. If there is residual value, simply box up the product, apply the provided label and drop it off at a local UPS location
  5. Once HP receives the package and checks the integrity of the product, it will mail a check
  6. If the product does not have residual value, HP will recycle the product for free (Note: There is a modest fee for non-HP brand products.) Simply box up the product, apply the provided label and drop it off at a local UPS location. For a small additional fee, home pick-up of products is available.

“Market Velocity has been managing HP’s Trade-In program for seven years and is pleased to be expanding the program to include the Consumer Buyback and Planet Partners Recycling Program. This new program clearly demonstrates HP’s commitment in providing environmentally sound solutions for their customers. Market Velocity is proud to be chosen by HP to manage this compelling new program,” commented Mark Eigenbauer, President, Market Velocity.

HP and the environment

For decades HP has been an environmental leader, driving company stewardship through its HP Eco Solutions program, which spans product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy. More information is available at

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

Note to editors: More news from HP, including links to RSS feeds, is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:

Steve Biondolillo
Edelman for HP
+1 650 762 2841

HP Media Hotline
+1 866 266 7272

Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304

TradeUps™ Solutions

See what Market Velocity's solutions can do for your business.

RecycleEnvironmentally friendly and responsible recycling of legacy equipmentLearn more»

Trade-InHelp your customers trade up to your latest technologyLearn more»

DonationHelping you to help othersLearn more»

PromotionDiscover how to accelerate your salesLearn more»

Large TradeCustomized quotes for large-scale dealsLearn more»

Brochure 2009 Download


Cell Phones • PDA/Smart Phones • Laptops • Desktop PCs • Workstations & Tablet PCs • Digital Cameras • Servers (Intel and non-Intel based) • Large Flat Panel Displays & Monitors • Network equipment • Printers (Dot Matrix, Laser, Line, Multi-function, Plotter) • Projectors • Storage Devices • MP3 • Gaming Systems • GPS • and more!