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MITSUBISHI DIGITAL ELECTRONICS AMERICA ANNOUNCES ITS TRADE UP PROGRAM FOR PROJECTOR CUSTOMERS

Turn in an Old Projector for Cash When Upgrading to a New Mitsubishi Projector

IRVINE, Calif., March 29, 2007 — Mitsubishi Digital Electronics America's Presentation Products Division, known for award-winning, high-quality presentation and display products, today announced its Trade Up Program that allows new Mitsubishi projector purchasers to trade in any brand of older projectors for a cash value that is determined by the condition of the projector. Market Velocity, an industry leader for trade-in, recycling and donation solutions based in Duluth, Ga., was chosen by Mitsubishi Digital Electronics America to manage this program.

"Customers looking to offset the cost of a new projector purchase are now able to do so through our Trade Up program," said James Chan, director of product marketing, Mitsubishi Digital Electronics America's Presentation Products Division. "We want more people to experience the excellence of Mitsubishi projectors, and with our Trade Up program, they'll get value from their old projectors, making their new Mitsubishi projector even more cost-effective."

"Market Velocity is looking forward to adding Mitsubishi's projectors to our integrated trade-in solution," said Frank X. Dalton, CEO of Market Velocity. "Mitsubishi has a solid reputation for quality and we are thrilled that we can bring customers an efficient option for upgrading their products in the projector market."

Market Velocity is currently accepting Trade Up claims for any new Mitsubishi projector purchased after today's date. Customers can simply go online to http://mitsubishipresentations.tradeups.com to receive a free quote, register their purchase, and obtain program information and directions to complete their on-line claim.

About Mitsubishi Digital Electronics America Presentation Products Division

Mitsubishi Digital Electronics America's Presentation Products Division markets an extensive line of professional presentation, front-projection home entertainment display systems and monitors, and is known for its award-winning, high-quality, accurate color reproduction technology. Products are sold through authorized distributors, resellers, retailers, dealers, and system integrators throughout the United States. Mitsubishi Digital Electronics America is located at 9351 Jeronimo Road, Irvine, Calif., 92618. For more information, please call 888- 307-0312 or visit http://www.mitsubishi-presentations.com.

About Market Velocity, Inc.

Market Velocity makes it simple for technology companies, distributors and resellers to drive new sales and increase market share with creatively packaged online equipment upgrade programs. Major industry clients are able to attract new buyers with exciting trade-in promotions while offering existing customers compelling, instant trade-in values for previous purchases through Market Velocity's vast network of remarketers. Customized trade-in sites are integrated with in-depth services and customer support to manage every aspect of trade-in programs, from promotion design through payments processing and extensive market data analysis. End users have multiple equipment disposal options including trade-in, donations and recycling programs that meet the industry's highest standards for safety and privacy. Visit www.marketvelocity.com to learn more about the industry's only full-service web-based solution for trade-in programs.

Contact: Nancy Napurski
Lionheart Communications
310-283-0704
nnapurski@lionheartpr.com

TradeUps™ Solutions

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