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Mitsubishi Digital Electronics America Imaging Products Offers Trade-In, Trade-Up Program through Market Velocity

IRVINE, Calif., January 19, 2007 – Mitsubishi Digital Electronics America, Inc., today announced an agreement between its Imaging Products Division and Market Velocity, Inc., which offers Mitsubishi customers the Trade-In, Trade-Up program. Under this new program, Mitsubishi Photo Imaging customers are able to trade in an older model digital photo printer and receive a rebate toward the purchase of a new Mitsubishi digital photo printer or photo system.

"We are very pleased to provide this new rebate program through Market Velocity," said Margie Chiaramonte, marketing manager, Mitsubishi Digital Electronics America's Imaging Products Division. "This new program allows our customers and end-users to upgrade their existing photo printers in a cost-effective and environmentally sound manner."

Based in Duluth, Ga., Market Velocity is an industry leader for trade-in, recycling and donation solutions. "Market Velocity is looking forward to adding Mitsubishi's photo imaging products to our integrated trade-in solution," said Frank X. Dalton, CEO of Market Velocity. "Mitsubishi has a solid reputation for quality and we are thrilled that we can bring customers an efficient option for upgrading their products in the digital photo printer market."

Market Velocity is currently accepting the following Mitsubishi photo printer models for tradein: CP-8000DW, CP-9000DW and CP-9500DW. Customers can trade in these printers and receive rebates toward the following Mitsubishi models: CP-3020DAU, CP-9550DW, DPS Click 5000 and DPS Kiosk 7000.

About Mitsubishi Digital Electronics America

Headquartered in Irvine, Calif., Mitsubishi Digital Electronics America, Inc. is a subsidiary of Mitsubishi Electric Corporation of Japan, a worldwide leader in premium quality imaging and presentation products that set the standard in innovation, performance and reliability.

The Photo Imaging Division of Mitsubishi Digital Electronics America manufactures and markets a wide range of products for the photographic industry, including an extensive line of digital photo printers and kiosks. For information on photo products call toll-free 888-307-0388 or visit www.mitsubishi-imaging.com/photo.

About Market Velocity, Inc.

Market Velocity makes it simple for technology companies, distributors and resellers to drive new sales and increase market share with creatively packaged online equipment upgrade programs. Major industry clients are able to attract new buyers with exciting trade-in promotions while offering existing customers compelling, instant trade-in values for previous purchases through Market Velocity's vast network of remarketers. Customized trade-in sites are integrated with in-depth services and customer support to manage every aspect of trade-in programs, from promotion design through payments processing and extensive market data analysis. End users have multiple equipment disposal options including trade-in, donations and recycling programs that meet the industry's highest standards for safety and privacy. Visit www.marketvelocity.com to learn more about the industry's only full-service web-based solution for trade-in programs.

For more information:
Daniel O'Connell
Griffin Public Relations & Marketing
(212) 481-3456 x12
doconnell@griffinpr.com

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