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Protect the environment and your sales

Drive sales of your newest products while offering your customers a convenient and environmentally friendly way to dispose of old equipment.

The rapid advance of technology has consumers and companies upgrading and replacing their electronic equipment faster than ever before. The benefits to end users are substantial, but so are the environmental consequences if we do not responsibly dispose of those products being replaced.According to a report from the National Safety Council, only 10% of the approximate 13 million computers taken out of service each year in the United States are reused or recycled. The rest end up in landfills and incinerators, shipped overseas to countries with lower environmental standards, or stored to compound future disposal issues.

A key part of any sound environmental marketing strategy

As legislation and heightened environmental awareness puts increasing pressure on manufacturers, TradeUps® customizable Recycle Solution ensures that your business is part of the solution and not the problem. Adding value with our fully automated recycling services is as easy as 1-2-3:

Step 1
Your customer provides details about their used equipment and TradeUps® instantly generates a quote for recycling and shipping fees from its database of tens of thousands of products.
Step 2
TradeUps® facilitates the secure shipping of the equipment to a reliable and reputable recycler in our nationwide network of partners - without any involvement required by you.
Step 3
The equipment is expertly broken down into reusable elements (plastic, glass, steel, aluminum, copper, etc.) and non-recyclable components that are disposed of properly, safely and in full compliance with EPA guidelines.


  1. Provides a convenient way for your customers to recycle their used products in a environmentally friendly way
  2. Clearly demonstrates your environmental commitment to recycling and green solutions
  3. Significantly reduces the risk of having your products associated with toxic waste issues
  4. Generates positive publicity and mitigates against environmental liability
  5. Minimizes buyers remorse while facilitating the purchase of new products
  6. Saves you the costs, effort and time associated with managing your own asset recycling initiative
  7. Displaces competitive offerings and boosts annuity supply sales for applicable products
  8. Encourages your customers and prospects to upgrade sooner and more often
  9. Drives sales, increases market share, credibility and brand loyalty
  10. Empowers you with a proven, hassle-free and cost -effective way to expand your service offering
TradeUps™ Solutions

See what Market Velocity's solutions can do for your business.

RecycleEnvironmentally friendly and responsible recycling of legacy equipmentLearn more»

Trade-InHelp your customers trade up to your latest technologyLearn more»

DonationHelping you to help othersLearn more»

PromotionDiscover how to accelerate your salesLearn more»

Large TradeCustomized quotes for large-scale dealsLearn more»

Brochure 2009 Download


Cell Phones • PDA/Smart Phones • Laptops • Desktop PCs • Workstations & Tablet PCs • Digital Cameras • Servers (Intel and non-Intel based) • Large Flat Panel Displays & Monitors • Network equipment • Printers (Dot Matrix, Laser, Line, Multi-function, Plotter) • Projectors • Storage Devices • MP3 • Gaming Systems • GPS • and more!