Market Velocity - Creating value for yesterday's products, Today!
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With Market Velocity's popular TradeUps® Solution, offer your customers a convenient trade-in option that gives them the most value for their end-of-life equipment.

We make success easy and cost-effective for you by developing and managing all aspects of your purpose-driven program - including website development, branded customer service, rebate and proof-of-purchase processing, removal of asset tags and data scrubbing logistics, and management of relationships with remarketers and recyclers.

We make trade-ins easy. Here's how TradeUps® trade-in services work

  • Market Velocity works with you to develop a customized program within your branding guidelines
  • Your customers go to your branded Trade-In website and receive free instant quotes on the trade-in value of their pre-owned equipment
  • Your customers ship their pre-owned equipment using pre-paid shipping labels
  • Your customers purchase your new product
  • Market Velocity issues a redemption check to your customers

One Fortune 500 client successfully used our Trade-In solution to achieve a 78% competitive displacement. Of all program participants, 88% indicated that this promotion was THE driving factor for making purchases sooner than planned.

The HP Trade-In Solution, managed by Market Velocity, provides HP customers a compelling value proposition when upgrading to the latest HP technology.

J. Anderson HP's Trade-In Program Manager

Market Velocity is a reliable and effective partner to InFocus. They provide a comprehensive solution for our end users and sales partners to extend value to older equipment. In addition to this they provide excellent customer service to us and our end users. Market Velocity is characterized by InFocus for having an “easy to do business with” attitude and they keep our solutions simple and effective. Having a green solution for our projectors is exceedingly important to InFocus and we are proud to be partnered with Market Velocity to reach this goal.

C. Hansen inFocus Channel Marketing Manager

Discover how Market Velocity can help grow your business.


  1. Empowers you to create value for your customers' unwanted and obsolete electronics
  2. Encourages your customers and prospects to upgrade sooner and more often
  3. Augments your sales and product launch strategies with a powerful sales tool that can be deployed quickly
  4. Allows you to target specific competitive brands and effectively motivate customers to switch to your product
  5. Drives sales, increased market share, credibility and brand loyalty
  6. Enables you to offer your customers an online, one-stop shop for trade-ins
  7. Lowers your costs of supporting and servicing legacy products
  8. Decreases your operating expenses and saves you the costs, effort and time associated with managing your own program
  9. Provides you with a proven, hassle-free and cost-effective way to expand your service offering
  10. Helps you to strategically and periodically manage down overabundances of certain inventories
TradeUps™ Solutions

See what Market Velocity's solutions can do for your business.

RecycleEnvironmentally friendly and responsible recycling of legacy equipmentLearn more»

Trade-InHelp your customers trade up to your latest technologyLearn more»

DonationHelping you to help othersLearn more»

PromotionDiscover how to accelerate your salesLearn more»

Large TradeCustomized quotes for large-scale dealsLearn more»

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Cell Phones • PDA/Smart Phones • Laptops • Desktop PCs • Workstations & Tablet PCs • Digital Cameras • Servers (Intel and non-Intel based) • Large Flat Panel Displays & Monitors • Network equipment • Printers (Dot Matrix, Laser, Line, Multi-function, Plotter) • Projectors • Storage Devices • MP3 • Gaming Systems • GPS • and more!