Overview of TradeUps™ & TradeUps Express Benefits

Chose between two great solutions to match your trade-in needs...

TradeUps

TradeUps is Market Velocity’s flagship product providing extensive customization of enhanced promotions and strict branding guidelines. Our TradeUps platform takes you to the highest level for significantly capturing market share with much more lucrative and complex promotion schemes designed with your business strategy in mind. With its variety of features for your business model, you can address any Trade-in, Recycle or Donation strategy for your customer’s mature life-cycle products as part of your new product introductions.

TradeUps Express

If you need to quickly respond to competitive pressure, or leapfrog the competition with a new product or program offering, TradeUps Express is the answer for you. TradeUps Express is a cost effective, web-based, trade-in, recycle, and donation solution . With this fully integrated solution, you can rapidly deploy a robust solution complete with your branding incorporated into the website layout. This solution provides the foundational solution you need to provide a potent trade-in solution for your customers, while driving new sales for you.

Key Benefits for both platforms are detailed below:

What our TradeUps Solutions do for you...

Encourages Customers To Upgrade Sooner

Your customers get the latest and greatest technology more affordably. You now have a disposition solution for legacy products that saves your customers money allowing them to refresh their technology sooner.

Increases Market Share

TradeUps solutions provide you with the ability to target specific competitive brands motivating your customers to switch to your brand, because you are offering them a better deal and they are getting your latest technology. TradeUps allows you to quickly and easily run promotions targeting your competitor’s products while selling more of your products.

Reduces Operating Expenses

Leverage the TradeUps solutions to avoid developing and managing a complex, resource intensive solution. The TradeUps solutions significantly lowers the overall costs to you by handling all the logistics:

  • Design and development of the website
  • Customer service for the program
  • Rebate and proof-of-purchase processing
  • Back-office support
  • Asset Tag and Data removal
  • Product description / condition verification
  • Strong relationships with hundreds of remarketers and recyclers
  • Logistics for the removal of the limited value assets

Reduces Support Costs

By upgrading customers, you reduce the number of customer service calls supporting your legacy products.

Mature Products Included For Valuation (numerous manufacturers)

  • Copiers
  • Desktop PCs, Workstations, Tablet PCs & Notebooks
  • Digital Cameras
  • Servers (Intel and non-Intel based)
  • Large Flat Panel Displays & Monitors
  • PDAs
  • Printers – Dot Matrix, Laser, Line, Multi-function, Plotter, Thermal
  • Projectors

Compliments Your Marketing And Sales Strategy

  • The platforms provide additional marketing data as people register for the trade-in value calculation. You get to leverage valuable permission based customer and transactional data for profiling, lead generation and future marketing activities.
  • The solutions allow you to plan your marketing strategy more effectively and streamline market responsiveness.
    • You can react quicker to competitive announcements.
    • You can target products sales at scheduled intervals.
    • You can reduce inventories at planned intervals.
    • Integration with new product launches is fast and easy.
  • It is an easy tie-in for promotions to drive new product sales.
  • With TradeUps solutions, it is easy to offer additional subsidies to the trade-in values to drive even more volume.
  • Leverage your existing marketing communications strategy by placing your TradeUps website link on all your planned communications.
  • TradeUps Express has a robust, quick-to-implement co-branding feature template set. TradeUps offers a customizable branding feature set, to fully take advantage of your trade-in benefits as it relates to your marketing & sales strategy.

Energizes Your Sales Team

Use the trade-in value to reduce the new product selling price to minimize the spending of discount dollars and maximize sales commissions.

Strengthens Social Responsibility

Be progressive and innovative by strengthening your company’s social responsibility by offering Trade-in, Recycle or Donation options for items your customer does not value anymore.

Strengthens Innovation Image

Continually collaborating with your customer to provide the optimal disposal solution for their unwanted products. Introduce a differentiating opportunity for you to deliver an innovative solution to your end user customer base.

Builds Brand Loyalty

By strengthening your partnership with your customers, they will look to you for future solutions.

 

What TradeUps Does For Your Customers...

Compelling Options For Disposing Of End Of Life Products

Your TradeUps solutions provide your customers Trade-in, Recycle or Donate options they may not have been aware were even a possibility. In fact, they may have felt their assets had no value and it would be a cost proposition for them to dispose of these assets.

Builds Trust

They are getting a great deal, which leads to lower acquisition costs. They view you having their best interests at heart, so it strengthens their affinity with you.

One-Stop Shop

They can refresh their pre-owned assets in one, easy process.

Improves Their Bottom Line

By being able to upgrade and save money, they reduce their costs in upgrading to newer technology. If they donate the equipment, it gives them a potential tax write-off.

30 Days To Transfer Data

Once they receive their redemption information, they have 30 days to transfer their existing data to the new platform, before having to complete the transaction of shipping their old equipment. No need for an interim platform to store their information.

Strengthens Image Of Innovation

Your customers build on a vision of corporate responsibility towards the environment. They feel they are being innovative and they have the latest and greatest technology you have on your linecard.